Eduard Kovynev’s
Business & Entrepreneurship Blog
Five Steps to Creating a Frictionless Purchase Experience
The holiday season is coming, and more consumers than ever before will be shopping online for holiday gifts. If you sell products and services online, you must make the online buying process as easy as possible. The easier your purchase process, the higher your...
How to Create a Brand Story That Customers Will Love
Today’s secret weapon in brand marketing is storytelling. Your brand story helps customers connect with you on an emotional level, creating a bond between them and your product. Your brand story helps customers connect with you on an emotional level, creating a bond...
Five Strategies for Making Hybrid Workplaces More Inclusive
As modern workplaces shift to a hybrid model by default, companies need to take a good, hard look at managing these changes and keeping their workplaces inclusive. This means you can’t rely on the traditional strategies for managing the workforce. Inclusion becomes a...